GTA IV Racks Up ‘80 Orders Per Minute’ at Play.com

Grand Theft Auto IV (GTA IV), released today, is expected to do massive business and with Play.com reporting sales of 80 copies per minute, it looks like the predictions are coming true.
With almost perfect reviews, the early sales figures tally with today’s news that GTA publisher, Take Two, expects sales to exceed analyst predictions. This means GTA IV could smash & grab over £200 million in its first week.
Play.com’s Stuart Rowe, chief operating officer, told Gameindustry.biz:“We're experiencing trading levels similar to what we would see in the run up to Christmas, taking over 80 orders per minute at peak times. We have had to recruit extra warehouse staff to work through the night to ensure product arrives on the day of launch. Grand Theft Auto IV is going to break all previous records when it comes to gaming.”
According to Take Two’s chief executive Ben Feder, speaking to Reuters:
“Our expectations are very high, higher than analysts give the game credit for. All the analysts had a (sales) number, give or take, and I think we will be on the upside of that rather than the downside.”



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